{
  "docId": "019de518-7cf0-700e-ad7b-c2bd0512ca96",
  "docSlug": "4bfe0a068ad4f75a7a9f21897a8653bf",
  "documentTitle": "Freshpet | Results Presentation Deck | 38 slides",
  "authorId": "freshpet",
  "authorName": "Freshpet",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 10,
  "pageCount": 38,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-7cf0-700e-ad7b-c2bd0512ca96/10",
  "deckHref": "/decks/019de518-7cf0-700e-ad7b-c2bd0512ca96",
  "deckJsonHref": "/decks/019de518-7cf0-700e-ad7b-c2bd0512ca96.json",
  "deckAnchorHref": "/decks/019de518-7cf0-700e-ad7b-c2bd0512ca96#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.13,
        "w": 0.13,
        "x": 0.75,
        "y": 0.459
      },
      "kind": "chart",
      "text": "96%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b6d8c0e-5e23-4d5e-9eee-17896d0e885f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.419,
        "x": 0.29,
        "y": 0.297
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd97819c-0dfa-41c8-85b4-abf9357912ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.09,
        "x": 0.039,
        "y": 0.502
      },
      "kind": "metric",
      "text": "$36B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d8687ec-1b48-41b7-aa3c-e73a70a31f0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.039,
        "y": 0.634
      },
      "kind": "metric",
      "text": "3%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54d89b26-fcfc-4539-afd4-a55d559eeb6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.09,
        "x": 0.039,
        "y": 0.37
      },
      "kind": "metric",
      "text": "$53B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb5ec351-0baf-4b7d-af86-c4f93f86e47a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.201,
        "x": 0.735,
        "y": 0.629
      },
      "kind": "paragraph",
      "text": "Freshpet market share of fresh/frozen in measured channels²",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09d3ad9f-2a83-45c1-9c3e-846f537e6113",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.179,
        "x": 0.039,
        "y": 0.409
      },
      "kind": "paragraph",
      "text": "U.S. pet food category¹",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2917c200-d346-48c5-be86-e9c624105914",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.239,
        "x": 0.039,
        "y": 0.673
      },
      "kind": "paragraph",
      "text": "Freshpet market share of dog food¹",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a4bb63f-10d2-4a0d-87e4-28e6237c68d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.139,
        "x": 0.039,
        "y": 0.541
      },
      "kind": "paragraph",
      "text": "Dog food category¹",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a75bdef2-0fa3-4989-9508-8f6ae3dda8a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.389,
        "x": 0.069,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "1. NielsenIQ Total US Pet Food $ - OmniChannel by Category 52 Weeks Ended 6/29/24\n2. Nielsen MegaChannel 52 Weeks Ended 6/29/24, Gently Cooked Fresh/Frozen Branded Dog Food",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d73561e9-aaa8-473c-9b09-5ecba752e6cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.64,
        "x": 0.125,
        "y": 0.216
      },
      "kind": "title",
      "text": "Vast runway for growth in a growing category",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7cd442a-c083-4cf8-b1a8-483157235a84",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "7ea5ce10-0b90-4665-bf5a-d4dd95c0160e",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The presentation presents key metrics and growth opportunities",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 7,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "470c76ac-a7e4-4cc3-86f7-96fca28c0e37",
      "evidence": "The presentation presents a series of metrics and improvements",
      "position": 0,
      "objective": "Demonstrate growth and profitability improvement",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}