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      "text": "CAC and New Member Acquisition (000s)\n2Q23: New Member Acquisition (000) 739, CAC $20\n3Q23: New Member Acquisition (000) 821, CAC $17\n4Q23: New Member Acquisition (000) 683, CAC $15\n1Q24: New Member Acquisition (000) 566, CAC $16\n2Q24: New Member Acquisition (000) 716, CAC $15",
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      "text": "We expect to increase marketing investment in Q3 to capitalize on the strong demand for ExtraCash and the higher ROIs we believe we can achieve, even at greater scale. The member acquisition environment remains constructive thus far in 3Q despite potential November election impacts.",
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      "text": "In 2Q24, we acquired 716k new members i.e., 3% fewer members for nearly 30% less marketing investment YoY as we were able to achieve our MTM growth targets at lower levels of spend. CACs were at a multi-year low of $15, down 26% YoY and 7% QoQ.",
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      "text": "Note: See Glossary for the definition of Customer Acquisition Costs",
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