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  "documentTitle": "Affirm | Results Presentation Deck | 52 slides",
  "authorId": "affirm",
  "authorName": "Affirm",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-08-01 00:00:00",
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      "kind": "callout",
      "text": "$507 million Affirm Card GMV",
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      "text": "Direct-to-Consumer GMV (1, 2)",
      "attrs": {
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      "text": "Affirm Card Active Consumers (3)",
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      "text": "Affirm Marketplace ($M) Affirm Card ($M)",
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      "text": "Notes:\n1. Affirm Marketplace GMV is based on transactions initiated by Affirm through mobile app and website channels.\n2. Affirm Card GMV includes transactions initiated by consumers via Affirm Card rather than through an Affirm direct integration checkout flow which may be initiated either via the Affirm app or via a physical card.\n3. Affirm Card Active Consumer defined as a consumer who engages in at least one Affirm Card transaction on our platform during the 12 months prior to the measurement date, presented as of the end of the period.\n4. Metrics are unaudited.",
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      "text": "Affirm Direct-to-Consumer Business Highlights",
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      "arcSlug": "sequoia-pitch",
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      "evidence": "The deck highlights key business metrics, including Gross Merchandise Volume and Active Consumers.",
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      "evidence": "The deck presents a series of logical steps, from Gross Merchandise Volume to Active Consumers, to demonstrate business growth.",
      "position": 0,
      "objective": "Understand Affirm's business model",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
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