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  "authorName": "Dave",
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  "presentationDate": "2024-07-01 00:00:00",
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      "text": "CAC and New Member Acquisition (000s)\n1Q23: New Member Acquisition 587k, CAC $16\n2Q23: New Member Acquisition 739k, CAC $20\n3Q23: New Member Acquisition 821k, CAC $17\n4Q23: New Member Acquisition 683k, CAC $15\n1Q24: New Member Acquisition 566k, CAC $16",
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      "text": "We expect to expand marketing spend over the coming quarters to capitalize on demand for ExtraCash and higher ROIs we can achieve at greater scale in those periods. The member acquisition environment remains constructive thus far in 2Q despite potential election impacts.",
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      "text": "Member acquisition performance reflects our marketing investment discipline that focuses on new member MTM conversion in addition to our emphasis on existing member retention and reactivation.",
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      "text": "In 1Q24, we acquired 566k new members, down 4% YoY as we were able to achieve our monthly transacting member growth targets at lower levels of acquisition and spend. CACs were flat YoY and up 10% QoQ due to seasonal softness associated with tax refunds which help to support the liquidity needs of our members. This seasonality typically leads to lower response rates on our marketing campaigns.",
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      "text": "Note: See Glossary for the definition of Customer Acquisition Costs",
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