{
  "docId": "019de518-72a5-7349-957b-bf66a2ea9bc2",
  "docSlug": "9667f71a59529a47fd0e1fd62c9b54f0",
  "documentTitle": "Grindr | Investor Day Presentation Deck | 130 slides",
  "authorId": "grindr",
  "authorName": "Grindr",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 38,
  "pageCount": 130,
  "prevPage": 37,
  "nextPage": 39,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-72a5-7349-957b-bf66a2ea9bc2/38",
  "deckHref": "/decks/019de518-72a5-7349-957b-bf66a2ea9bc2",
  "deckJsonHref": "/decks/019de518-72a5-7349-957b-bf66a2ea9bc2.json",
  "deckAnchorHref": "/decks/019de518-72a5-7349-957b-bf66a2ea9bc2#slide-38",
  "components": [
    {
      "bbox": {
        "h": 0.066,
        "w": 0.201,
        "x": 0.394,
        "y": 0.403
      },
      "kind": "list",
      "text": "Discreet Connectors\nDating App Spend: $\nCasual Dating • Exploration\nAge: 40+",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02f76c68-49a2-4727-b2f6-4052fd9a2de6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.201,
        "x": 0.394,
        "y": 0.648
      },
      "kind": "list",
      "text": "Settling Down\nDating App Spend: $$\nCasual Dating • Friends • Travel\nAge: 35+",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5df14091-c72c-49cb-bc8a-f34921ec2d1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.22,
        "x": 0.09,
        "y": 0.403
      },
      "kind": "list",
      "text": "Proud Connectors\nDating App Spend: $$$\nCasual Dating • Community • Travel\nAge: 25-55",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68fb0af0-f17f-42db-9a2b-1488c2f6d893",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.22,
        "x": 0.09,
        "y": 0.648
      },
      "kind": "list",
      "text": "Social Users\nDating App Spend: $$$\nCasual Dating • Community • Travel\nAge: 18-35",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e5a2900-019e-4664-9ea5-b493cdf525c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.066,
        "w": 0.19,
        "x": 0.698,
        "y": 0.403
      },
      "kind": "list",
      "text": "Casual Connectors\nDating App Spend: $$\nCasual Dating • Travel\nAge: 35-55",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75bf76c9-56c2-4c95-9948-f9daf6bce34a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.066,
        "w": 0.19,
        "x": 0.698,
        "y": 0.648
      },
      "kind": "list",
      "text": "Romantics\nDating App Spend: $\nCasual Dating\nAge: 18-25",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a835350d-37b1-42b5-9077-cfb56cba38c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.106,
        "x": 0.073,
        "y": 0.214
      },
      "kind": "paragraph",
      "text": "SEGMENTATION",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c6fdedb-61c5-4443-bedd-6f90d2460233",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.096,
        "x": 0.073,
        "y": 0.884
      },
      "kind": "source-note",
      "text": "US USERS ONLY",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7d0cb1e-c11c-42be-8dd6-d41e819b8081",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.409,
        "x": 0.073,
        "y": 0.246
      },
      "kind": "title",
      "text": "Our Users And Their Needs",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7bb678a9-5502-46da-95b7-7847ce4418c6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d7c20350-4d5c-4c66-a9fb-ede6a3a5f39b",
      "evidence": "list/bullet: Proud Connectors Dating App Spend: $$$ Casual Dating • Community • Travel Age: 25-55",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 60,
      "from": 31,
      "beatId": "817e24ea-f5a1-499a-b9ef-09cfee8fda98",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Rising Action",
      "beatSlug": "mountain-rising-action",
      "evidence": "The deck presents Grindr's growth levers, roadmap, and product plans.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 60,
      "from": 31,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "138e295f-4dcb-455f-a89b-882232d90ef2",
      "evidence": "The deck presents Grindr's growth levers and roadmap as a way to drive growth and expansion.",
      "position": 2,
      "objective": "Grindr's growth levers and roadmap",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.8,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}