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  "documentTitle": "MoneyLion | Results Presentation Deck | 28 slides",
  "authorId": "moneylion",
  "authorName": "MoneyLion",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-05-01 00:00:00",
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  "pageNumber": 15,
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      "kind": "paragraph",
      "text": "As we expand our TAM, we introduce more customers to the platform and trend towards an optimal mix of 1st and 3rd party products consumed\nThis creates sustainable, long-term revenue growth",
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      "text": "LTM Q1 2024:\n7.7M Total Customers (1) added\n< $15 CAC\n~4 month Payback Period\n$39 ARPU",
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      "text": "Note: CAC reflects fully loaded acquisition spend per customer added, which is inclusive of paid digital marketing, brand marketing, marketplace acquisition costs and onboarding data costs. Payback Period is estimated by dividing CAC by monthly ARPU (ARPU divided by 12). ARPU is calculated by dividing revenue for the period by average Total Customers for the period. See \"Footnotes\" section for detailed footnotes and definitions.",
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