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  "documentTitle": "MoneyLion | Results Presentation Deck | 28 slides",
  "authorId": "moneylion",
  "authorName": "MoneyLion",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-05-01 00:00:00",
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      "kind": "diagram",
      "text": "Marketplace, Brand, Influencers, Organic, Paid Digital -> Marketing Mix (Top of Funnel) -> Total Customer Inquiries (~80 Million Total Customer Inquiries in Q1 2024) -> Customers (1.5M Total Customers Added in Q1 2024, 15.5 Million Total Customers) -> Products (2.2 Million Total Products Consumed in Q1 2024, 25.3 Million Total Products, 1.6 Products per Customer)",
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      "text": "Unique top of funnel drove ~80 million Total Customer Inquiries in Q1 2024 (up from ~34 million in Q1 2023) and 1.5 million Total Customers added",
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      "text": "Lifecycle marketing engine gives customers more options to drive better outcomes, resulting in 1.6 products per customer",
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      "text": "Note: Total Customer Inquiries is composed of Consumer Inquiries, which represents the number of submitted consumer applications for financial products across our marketplace business, MoneyLion app installs and users who have registered via the MoneyLion website. Metrics are as of March 31, 2024, with Total Customers added and incremental Total Products consumed related to Q1 2024. Products per customer calculated as Total Products divided by Total Customers. See \"Footnotes\" section for detailed footnotes and definitions.",
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      "kind": "title",
      "text": "CUSTOMER ACQUISITION AND LIFECYCLE STRATEGY",
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