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  "documentTitle": "Shopify | Investor Presentation Deck | 55 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-03-01 00:00:00",
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  "pageNumber": 24,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
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      "text": "Line chart showing ecommerce penetration of retail sales from 2013 to 2023 for NA, EMEA, APAC (ex-China), and LATAM, with values ranging from 1% to 15%.",
      "attrs": {
        "data_points": [
          {
            "NA": "5%",
            "EMEA": "3%",
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          {
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            "year": 2023,
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        "x_axis_label": "Year",
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      "kind": "source-note",
      "text": "Source: eMarketer, \"Retail and ecommerce Sales, by Country\"",
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      "kind": "title",
      "text": "Our core market of ecommerce still has so much runway",
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      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
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      "evidence": "The deck presents Shopify's market opportunity and growth levers.",
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      "evidence": "The deck presents the market opportunity and Shopify's role in it.",
      "position": 0,
      "objective": "Highlight the cost of not using Shopify",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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