{
  "docId": "019de518-4c45-7084-bca7-abf4dc521c79",
  "docSlug": "65b22336a0306062d355f2a8c884e31f",
  "documentTitle": "Grindr | Investor Presentation Deck | 30 slides",
  "authorId": "grindr",
  "authorName": "Grindr",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 30,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "roadmap",
  "function": "plan_implementation",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de518-4c45-7084-bca7-abf4dc521c79/24",
  "deckHref": "/decks/019de518-4c45-7084-bca7-abf4dc521c79",
  "deckJsonHref": "/decks/019de518-4c45-7084-bca7-abf4dc521c79.json",
  "deckAnchorHref": "/decks/019de518-4c45-7084-bca7-abf4dc521c79#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.028,
        "w": 0.07,
        "x": 0.043,
        "y": 0.93
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bdf7a693-59f6-4794-a3d8-89499ab8115e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.204,
        "w": 0.19,
        "x": 0.434,
        "y": 0.65
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f34d7e7-0a00-4621-8357-ebf0c4dd89f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.204,
        "w": 0.19,
        "x": 0.139,
        "y": 0.65
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5fdf5a9e-0306-4a0d-8d9d-066bff3ccd05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.204,
        "w": 0.19,
        "x": 0.729,
        "y": 0.65
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0bbbd6a-7c7c-47d7-acde-4f3d95c53b57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.289,
        "x": 0.38,
        "y": 0.375
      },
      "kind": "list",
      "text": "Travel Add-on: Helps Grindr users who travel connect with locals ahead of their trip\nSuper boost: Premium Boost for users looking for more attention from better matches",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "312e2b02-a299-4689-9f8f-815786f961a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.289,
        "x": 0.675,
        "y": 0.375
      },
      "kind": "list",
      "text": "Improvements within underlying ad technology\nAdditional ad formats: Albums, inbox, profiles\nIncrease international ads penetration with new partners",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e278d3d-1c49-42c3-a172-6e454865e972",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.266,
        "w": 0.289,
        "x": 0.085,
        "y": 0.375
      },
      "kind": "list",
      "text": "Optimize our paywall\nNew premium features to drive subscription conversion (premium favorites + premium inbox features)\nRetention + reactivation improvement features\nOptimize our pricing / plan mix, both across the U.S. and top international markets",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8e87028-84e9-426f-b926-59e5d973d7b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.16,
        "x": 0.719,
        "y": 0.272
      },
      "kind": "other",
      "text": "Ad improvements to\ndrive more ad revenue",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "360aa768-c802-4516-9326-205684293205",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.16,
        "x": 0.129,
        "y": 0.272
      },
      "kind": "other",
      "text": "Optimize the\ncore product",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37d0b0de-5575-4856-a56d-93c938cea9b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.16,
        "x": 0.424,
        "y": 0.272
      },
      "kind": "other",
      "text": "Add-ons to augment\nthe core product",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "548c77fb-7571-4673-9561-2d6203f1a224",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.153,
        "x": 0.125,
        "y": 0.935
      },
      "kind": "paragraph",
      "text": "INVESTOR PRESENTATION",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6dfa2a23-a209-4024-a951-e7bf96d582c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.869,
        "x": 0.053,
        "y": 0.158
      },
      "kind": "paragraph",
      "text": "Continue to improve paid user penetration with new features, paywall optimizations, and new à la carte offerings; improve our advertising capabilities and technology",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f34a088-1c9e-4a5e-be98-517d269d4cb8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.626,
        "x": 0.053,
        "y": 0.075
      },
      "kind": "title",
      "text": "Near-term product roadmap: 2024-2025",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6102dc29-9173-4928-99ad-3f300f30c1e5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 25,
      "from": 24,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "3c7ca2f5-af32-487b-8fcc-3d2e262925f1",
      "evidence": "Slides 24-25 outline Grindr's near-term and mid-term product roadmap.",
      "position": 1,
      "objective": "Present Grindr's product roadmap and growth opportunities",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}