{
  "docId": "019de518-4abd-7175-9590-66ea54702116",
  "docSlug": "4973ed621ab259e5f6241a9983a4c8a8",
  "documentTitle": "Full Track Alliance | Results Presentation Deck | 19 slides",
  "authorId": "full-track-alliance",
  "authorName": "Full Truck Alliance",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-03-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 12,
  "pageCount": 19,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "timeline",
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  "density": "dense",
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  "slideHref": "/slides/019de518-4abd-7175-9590-66ea54702116/12",
  "deckHref": "/decks/019de518-4abd-7175-9590-66ea54702116",
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  "deckAnchorHref": "/decks/019de518-4abd-7175-9590-66ea54702116#slide-12",
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      "kind": "diagram",
      "text": "2011: Huochebang was founded. 2013: Yunmanman was founded, Launched dedicated mobile App for freight listing services. 2015: Freight listing services reached nationwide scale, Large scale user acquisition without platform-wide subsidies. 2017: Yunmanman and Huochebang merged to create FTA. 2018: Started to monetize freight listing services by introducing membership services, Launched freight brokerage services. 2019: 0.64mm average shipper MAUs. 2020: Started to monetize online transaction services by charging commissions in the first batch of 3 cities in August 2020, with strong customer acceptance, 1.09mm average shipper MAUs, 71.7mm fulfilled orders. 2021: Listed on the New York Stock Exchange, 1.48mm average shipper MAUs, 128.3mm fulfilled orders. 2022: 1.67mm average shipper MAUs, 119.1mm fulfilled orders. 2023: 2.03mm average shipper MAUs, 158.8mm fulfilled orders.",
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      "kind": "source-note",
      "text": "Notes:\n1. Average shipper MAUs in a given period are calculated by dividing (i) the sum of shipper MAUs for each month of a given period by (ii) the number of months in a given period. Shipper MAUs are defined as the number of active shippers on our platform in a given month\n2. Fulfilled orders on our platform in a given period are defined as all shipping orders matched through our platform during such period but exclude (i) shipping orders that are subsequently canceled and (ii) shipping orders for which our users failed to specify any freight prices as there are substantial uncertainties as to whether the shipping orders are fulfilled",
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      "kind": "title",
      "text": "FTA's Mission: To empower enterprises with greater logistics competitiveness.",
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  "metrics": [],
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  "arcBeats": [
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      "beatId": "24e42b7a-e578-437c-8702-f3e9232aade0",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck highlights the company's digital freight platform, value proposition, and diverse revenue streams.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
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  ],
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "b54f3036-3e5c-49c9-8646-bfb51585b62a",
      "evidence": "The deck presents FTA's mission and value proposition, using the golden circle to explain the platform's importance.",
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      "objective": "Why does FTA's digital freight platform matter?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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