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      "text": "Rental\nSmartRental\n~30% of customers rent through SmartRental\nIn-Store Teammates\nReduce friction throughout the rental process\nHIVE Point of Sale\nFlexible platform to build further enhancements",
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      "text": "Reservation\nWebsite\nInteract with 32 million visitors annually¹\nSales Center\nReceive 922k calls annually¹\nRateSmart\nLeverage demand trends to generate optimal pricing",
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      "text": "Research\nPaid Search\nBid on ~2+ million keywords\nBrand Marketing\nFurther build brand awareness, making CUBE an operator of choice\nSocial Media\nInnovative tactics to reach prospective customers",
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      "text": "Existing Customer\nCubeSmart Mobile App\nEnhanced customer interaction\nLazarus Data Warehouse\nUtilize customer data to further optimize operations\nRate Increases\nMaximize revenue through individually optimized customer rate increases",
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      "text": "1. Data for full year ended December 31, 2023",
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