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  "documentTitle": "ZipRecruiter | Investor Presentation Deck | 32 slides",
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  "presentationDate": "2024-02-01 00:00:00",
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      "text": "hulu, The Joe Rogan Experience, Spotify, The Bill Simmons Podcast, ESPN, Discovery Channel, CNN, TNT, CNBC, Tennis Channel, Pod Save America, FOX, The Daily, SiriusXM Satellite Radio, Armchair Expert, Golf Channel, Howard Stern, Yellowstone Dutton Ranch, USA, Paramount+, Mike Rowe The Way I Heard It, Elvis Duran and the Morning Show, We Can Do Hard Things, Steve Harvey, Pandora",
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      "text": "Based on our ZipRecruiter Brand Awareness Survey, 2023, an internal company-designed survey of 653 participants, which included (1) certain persons who had been involved in hiring processes and had used, or intend to use, online job posting websites within the preceding two years in connection with such hiring processes, (2) decision makers at hiring sites or systems, or influencers in the process of hiring candidates and (3) business owners, human resource managers, and non-human resources managers for U.S. based companies with up to 500 employees. The survey responses were used to measure brand health dimensions for us within the U.S. employer market and to explore how we benchmark against our competition. We designed the Brand Awareness Survey in accordance with what we believe are best practices for conducting a survey. Nevertheless, while we believe this survey is reliable, it involves a number of assumptions and limitations, and no independent sources have verified such survey.",
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      "text": "Partial list of all marketing relationships (brands included here as of December 2023)",
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      "kind": "source-note",
      "text": "Proprietary and Confidential. © 2024 ZipRecruiter, Inc. All Rights Reserved.",
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      "kind": "title",
      "text": "Compelling Marketing Over Time Has Made ZipRecruiter A Household Name With Over 80% Aided Brand Awareness",
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      "evidence": "Slides 9-13 discuss ZipRecruiter's marketing efforts and metrics.",
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      "objective": "What are the key drivers of ZipRecruiter's traction?",
      "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
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