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  "documentTitle": "Wix | Investor Presentation Deck | 28 slides",
  "authorId": "wix",
  "authorName": "Wix",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
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      "text": "Bar chart showing Marketing Cost and Cohort Bookings for Q1'23, Q1'22, Q1'21, Q1'20, and Q1'19 cohorts, with values $33, $60, $64, $104, $81, $185, $57, $214, $55, $241.",
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      "text": "Marketing Cost ($ millions)\nCohort Bookings ($ millions)",
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      "text": "3.8x",
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      "text": "2.3x",
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      "kind": "source-note",
      "text": "Note: Data as of December 31, 2023; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on costs classified as acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel or bookings from DeviantArt, Wix Answers, or recent acquisitions.",
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      "text": "Efficient Marketing Based on TROI",
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      "text": "One Time Marketing, Ongoing Bookings",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck emphasizes the benefits of Wix's financial performance and operational efficiency",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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