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      "text": "SCALE OUR OMNICHANNEL EXPERIENCE\nOpen 40 stores\nReturn Ecom channel to growth\nMaintain highly productive store economics while retaining top talent\nInnovate within our category-leading omni-channel experience",
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      "text": "EVOLVE INTO A HOLISTIC VISION CARE COMPANY\nScale contacts business\nExpand exam business and end the year offering exams at 230+ locations\nEnhance in-person and telehealth vision care experiences\nNearly double in-network insurance lives covered",
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      "text": "DRIVE BRAND AWARENESS\nIncrease marketing spend\nLaunch unique partnerships and collaborations\nAmplify reach by utilizing strategic mix of organic and paid initiatives\nDeliver more balanced growth between Active Customers and Average Revenue Per Customer",
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      "text": "EXPAND OUR CORE GLASSES BUSINESS\nLaunch nearly 20 collections\nIntroduce new sizes, shapes, widths, and lens offerings across price points\nDeepen penetration of progressives mix and launch Precision Progressives online",
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      "text": "WARBY PARKER",
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      "text": "2024 STRATEGIC PRIORITIES",
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