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  "docId": "019de518-3440-7419-8857-14ac3810feb1",
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  "documentTitle": "Warby Parker | Results Presentation Deck | 25 slides",
  "authorId": "warby-parker",
  "authorName": "Warby Parker",
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  "presentationDate": "2024-02-01 00:00:00",
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      "kind": "chart",
      "text": "Sales retention rate by customer cohort (based on customer cohort sales order value and months since initial purchase)",
      "attrs": {
        "data_points": [
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            "x": "12 months",
            "y": 0.24,
            "series": "2015"
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            "series": "2016"
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            "x": "12 months",
            "y": 0.25,
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          {
            "x": "12 months",
            "y": 0.25,
            "series": "2018"
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          {
            "x": "12 months",
            "y": 0.22,
            "series": "2019"
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          {
            "x": "12 months",
            "y": 0.25,
            "series": "2020"
          },
          {
            "x": "12 months",
            "y": 0.26,
            "series": "2021"
          },
          {
            "x": "12 months",
            "y": 0.25,
            "series": "2022"
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          {
            "x": "24 months",
            "y": 0.48,
            "series": "2015"
          },
          {
            "x": "24 months",
            "y": 0.49,
            "series": "2016"
          },
          {
            "x": "24 months",
            "y": 0.5,
            "series": "2017"
          },
          {
            "x": "24 months",
            "y": 0.5,
            "series": "2018"
          },
          {
            "x": "24 months",
            "y": 0.47,
            "series": "2019"
          },
          {
            "x": "24 months",
            "y": 0.49,
            "series": "2020"
          },
          {
            "x": "24 months",
            "y": 0.51,
            "series": "2021"
          },
          {
            "x": "36 months",
            "y": 0.73,
            "series": "2015"
          },
          {
            "x": "36 months",
            "y": 0.75,
            "series": "2016"
          },
          {
            "x": "36 months",
            "y": 0.75,
            "series": "2017"
          },
          {
            "x": "36 months",
            "y": 0.77,
            "series": "2018"
          },
          {
            "x": "36 months",
            "y": 0.75,
            "series": "2019"
          },
          {
            "x": "36 months",
            "y": 0.74,
            "series": "2020"
          },
          {
            "x": "48 months",
            "y": 0.97,
            "series": "2015"
          },
          {
            "x": "48 months",
            "y": 0.98,
            "series": "2016"
          },
          {
            "x": "48 months",
            "y": 1,
            "series": "2017"
          },
          {
            "x": "48 months",
            "y": 1.05,
            "series": "2018"
          },
          {
            "x": "48 months",
            "y": 1.01,
            "series": "2019"
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          "2015",
          "2016",
          "2017",
          "2018",
          "2019",
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        "y_axis_label": "Sales retention rate"
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      },
      "kind": "source-note",
      "text": "Source: Company data",
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      "kind": "source-note",
      "text": "Note: Sales retention based on customer cohort sales order value and months since initial purchase.\n(1) 2019 cohort was impacted by onset and continuation of COVID pandemic in 2020 and 2021, which is reflected in that cohort's retention rate after 12, 24, 36, and 48 months.",
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      "kind": "title",
      "text": "COMPELLING AND CONSISTENT SALES RETENTION RATES",
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