{
  "docId": "019de518-3440-7419-8857-14ac3810feb1",
  "docSlug": "b805e715667d96832869d66da33d611d",
  "documentTitle": "Warby Parker | Results Presentation Deck | 25 slides",
  "authorId": "warby-parker",
  "authorName": "Warby Parker",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7794254,
  "pageNumber": 11,
  "pageCount": 25,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "kpi_overview",
  "function": "quantify_opportunity",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-3440-7419-8857-14ac3810feb1/11",
  "deckHref": "/decks/019de518-3440-7419-8857-14ac3810feb1",
  "deckJsonHref": "/decks/019de518-3440-7419-8857-14ac3810feb1.json",
  "deckAnchorHref": "/decks/019de518-3440-7419-8857-14ac3810feb1#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.52,
        "x": 0.418,
        "y": 0.216
      },
      "kind": "chart",
      "text": "Cumulative average sales order value per customer¹ Customer cohort by products/services purchase",
      "attrs": {
        "series": [
          "2021 Glasses Only Customers",
          "2021 Holistic Vision Customers (Glasses + Contacts + Vision Services)",
          "2022 Glasses Only Customers",
          "2022 Holistic Vision Customers (Glasses + Contacts + Vision Services)"
        ],
        "x_axis_label": "Days since first purchase",
        "y_axis_label": "$"
      },
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbafcbb5-1c66-4823-88cf-f60aa89f806e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.359,
        "w": 0.31,
        "x": 0.076,
        "y": 0.297
      },
      "kind": "paragraph",
      "text": "Customers who purchase holistic offering (glasses, contacts, and exams) have a cumulative average value¹ that is 2.4x higher after one year than customers who just purchase glasses (and 1.6x higher at initial purchase)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8afbcd55-bcc9-4ef7-abdd-eb44d186f54c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.37,
        "x": 0.027,
        "y": 0.83
      },
      "kind": "source-note",
      "text": "Source: Company data. Holistic Vision Customers in 2022 cohort represent just 1.2% of all 2022 cohort customers. ¹ Average value per customer represents sales including refunds; equal to cumulative customer sales order value divided by total unique customers in each product and service grouping",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8cba922f-9ba0-453a-9411-3e9f03e15a6c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 11,
      "beatId": "45188a79-009b-45dd-ac9d-56f07b09ecb9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Growth Opportunities",
      "beatSlug": null,
      "evidence": "Slides 11-13 discuss future growth opportunities and expansion plans.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 11,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "e928dadb-e3bb-43ed-803c-0a3944a30bc5",
      "evidence": "Slides 11-13 provide a breakdown of the company's growth opportunities and expansion plans.",
      "position": 1,
      "objective": "To break down the company's growth opportunities",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}