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      "text": "Starbucks' flawed human capital management strategy is the most critical issue facing the Company today\nStarbucks' response to its employees' unionization campaign has been aggressive opposition, in many cases by violating U.S. labor law. The Company is estimated to have spent nearly a quarter of a billion dollars* on these efforts - all while constant media, policymaker and regulatory scrutiny has significantly damaged the value of the brand\nThe problem is getting worse, not better - the campaign by Starbucks employees is the fastest growing grassroots labor movement in American history,** the number of labor-related complaints/cases has reached unmanageable levels and consumer opinion of the Company has dropped sharply",
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      "text": "The Board of Directors (the \"Board\") has tolerated an unacceptable level of reputational risk, endorsed a counterproductive approach to labor issues and permitted a flawed allocation of resources - all of which negatively impact shareholder value\nFollowing the start of our campaign, the Board has made numerous reactive statements about its commitment to repairing the relationship with employees - but its actions have not matched its words\nSince Starbucks began mishandling the unionization issue in December 2021, Total Shareholder Return (\"TSR\") has significantly underperformed peers, margins have shrunk, there are fewer employees per store and workers are more disengaged",
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      "text": "The SOC's three director candidates have expertise lacking on the present Board, including:\nExperience managing unionized businesses\nExperience working successfully with - and integrating - unions\nExperience in key areas of labor law and policy while working constructively with regulators\nThe nominees bring diverse leadership experience from within the business, government and non-profit sectors\nShareholders need the SOC's nominees in the boardroom, urgently",
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      "text": "*Source: SOC estimates based on Starbucks corporate filings, NLRB data, NLRB General Counsel Complaints and Administrative Law Judge Decisions\n**Source: SOC research and analysis",
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