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      "text": "Gen Z – whose spending power has more than doubled in three years to reach an estimated $360 billion – is a key demographic for Starbucks that it is losing based on its human and labor rights record",
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      "text": "Recently, students at UC Riverside and UCLA staged protests calling for Starbucks to be removed from the campuses in response to the Company's union busting",
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      "text": "According to a Nielsen poll, more than half of every subgroup supported the unionization of Starbucks workers, with high frequency users and Gen Z users showing the highest support, at 68%",
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      "text": "This follows a similar movement from students at Cornell University last year – who were successful in getting the university to cut its licensing agreement with Starbucks – as well as campaigns at University of Washington, Georgetown University, Boston University and other schools",
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      "text": "...Tuesday's results, with the company posting its slowest sales growth in a year, shows we've entered a new era. A generational shift is underway among consumers, and when companies step on the wrong side of certain hot-button issues, their customers are reacting. Gen Z in particular has shown they are willing to do more than just post video rants on TikTok, actually putting their money where their mouth is.",
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      "text": "Articles from left to right: Los Angeles Times, Efforts brewing at UC Riverside and UCLA to evict Starbucks from campuses for 'union busting' activities, By Andrew Campa (Jan. 31, 2024); Ithaca.com, Cornell Students Organize to Kick Starbucks off Campus, By Matt Dougherty (May 18, 2023); Bloomberg Opinion, Starbucks Earnings Are a Warning: Take Boycotts Seriously, By Beth Kowitt and Leticia Miranda (Feb. 1, 2024). Emphasis added",
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      "text": "We believe Starbucks stands to face substantial losses if it continues to disenfranchise younger generations, who are willing to walk away from brands that do not share their values",
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