{
  "docId": "019de518-2f8c-70e0-8e27-b5eeb9caab3e",
  "docSlug": "9a2da3e17e4fb6685ff57243070ba9ab",
  "documentTitle": "Strategic Organizing Center | Activist Presentation Deck | 65 slides",
  "authorId": "strategic-organizing-center",
  "authorName": "Strategic Organizing Center",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2024-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 32,
  "pageCount": 65,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "expose_contradiction",
  "function": "diagnose_problem",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de518-2f8c-70e0-8e27-b5eeb9caab3e/32",
  "deckHref": "/decks/019de518-2f8c-70e0-8e27-b5eeb9caab3e",
  "deckJsonHref": "/decks/019de518-2f8c-70e0-8e27-b5eeb9caab3e.json",
  "deckAnchorHref": "/decks/019de518-2f8c-70e0-8e27-b5eeb9caab3e#slide-32",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.11,
        "x": 0.035,
        "y": 0.92
      },
      "kind": "image",
      "text": "BREW A BETTER STARBUCKS",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "570b94cb-2114-48a7-990d-e1d29b273985",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.059,
        "w": 0.238,
        "x": 0.617,
        "y": 0.659
      },
      "kind": "image",
      "text": "Nielsen",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0879543-49e6-4ab8-b588-c11674e27af1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.349,
        "w": 0.441,
        "x": 0.524,
        "y": 0.259
      },
      "kind": "list",
      "text": "Consumer Opinion on Service/Working Conditions:\nWhen asked how Starbucks could better working conditions, the strongest agreement was seen in having consistent schedules and increased staffing during busy hours, with at least 70% agreement. High frequency consumers showed the highest support, with 4 in 5 agreeing\nOverall, respondents had a large negative shift in opinion when reading excerpts about the labor and hour cuts at Starbucks. About 2 in 3 respondents shifted to a more negative perception on both stances",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5535f463-84d5-42e6-b5ca-7a089e58eb2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.52,
        "w": 0.47,
        "x": 0.035,
        "y": 0.259
      },
      "kind": "list",
      "text": "Consumer Opinion on Company Anti-Union Conduct:\nThe consumer survey, commissioned by the SOC, revealed that a higher proportion of Starbucks consumers who visited in last 30 days indicated that they would visit Starbucks less often due to Starbucks' anti-union conduct than they would in response to price increases:\nTwo-thirds (66%) are less likely to visit Starbucks if the Company broke federal labor laws compared to 54% for price increases\nWhen reading about labor law violations and working conditions, 3 in 5 respondents felt more negative towards Starbucks as a result\nWhen considering each of these issues, about 2 in 5 said they would be likely to stop visiting stores. On the other hand, just under 2 in 5 would take no action",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b164fabe-7a25-4d39-ac41-b733db55adb6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.71,
        "x": 0.15,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Custom Nielsen Study, commissioned and paid for by SOC on January 5, 2024. The survey was conducted online from January 12th to 18th of 2024, included 2,002 respondents from all fifty U.S. states and Washington, D.C.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfdcd8b0-e1cb-45f9-abf8-2317b04b3298",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.93,
        "x": 0.035,
        "y": 0.136
      },
      "kind": "subtitle",
      "text": "A Nielsen poll of Starbucks consumers reveals connection between anti-union conduct, working conditions, patronage and perception of the Company",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3fc0dffd-fb05-445d-9093-d69bb111cbb7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.93,
        "x": 0.035,
        "y": 0.833
      },
      "kind": "title",
      "text": "Starbucks' human capital management, which includes anti-union conduct, inconsistent schedules and understaffing, is damaging its attractiveness to consumers",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7563baf7-31df-4d95-8cbe-e64dcd47680e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.028,
        "w": 0.401,
        "x": 0.035,
        "y": 0.046
      },
      "kind": "title",
      "text": "Quantifying the Brand Damage",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fdcbfc6-dac8-4fb9-811c-74ecb573a703",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 46,
      "from": 31,
      "beatId": "24e50f6b-00c6-4b9c-b84c-90927cc99c35",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck proposes a solution, suggesting that electing new board members with expertise in labor management and employee relations can improve shareholder value and prevent value destruction.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}