{
  "docId": "019de518-2f04-774d-b801-04d6fab15fa4",
  "docSlug": "03afd1a2bb63b1b1767e525fec889fa9",
  "documentTitle": "Starbucks | Investor Presentation Deck | 61 slides",
  "authorId": "starbucks",
  "authorName": "Starbucks",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7518249,
  "pageNumber": 35,
  "pageCount": 61,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-2f04-774d-b801-04d6fab15fa4/35",
  "deckHref": "/decks/019de518-2f04-774d-b801-04d6fab15fa4",
  "deckJsonHref": "/decks/019de518-2f04-774d-b801-04d6fab15fa4.json",
  "deckAnchorHref": "/decks/019de518-2f04-774d-b801-04d6fab15fa4#slide-35",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.72,
        "y": 0.27
      },
      "kind": "image",
      "text": "Mobile app screenshots",
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "060108ea-d26a-4266-8cb9-b54aa9e9f069",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.19,
        "x": 0.46,
        "y": 0.57
      },
      "kind": "list",
      "text": "Ensure accessibility on all digital platforms",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00e1c572-ccf3-47c4-9780-8b7d18443d54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.12,
        "x": 0.229,
        "y": 0.51
      },
      "kind": "list",
      "text": "#1 App store rating¹",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e18a264-f582-4989-826d-48cab3238eda",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.16,
        "x": 0.46,
        "y": 0.45
      },
      "kind": "list",
      "text": "Know every customer",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b7a3eda-7b71-435f-9350-4a43f66f6f33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.19,
        "x": 0.46,
        "y": 0.81
      },
      "kind": "list",
      "text": "Reach 150M global rewards members",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86d2c24b-b342-41d6-bbc7-094be822bb99",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.14,
        "x": 0.08,
        "y": 0.37
      },
      "kind": "list",
      "text": "75M+ Global Rewards Members",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0be6328-e8ec-4adb-acf6-40d23e9bf8c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.19,
        "x": 0.46,
        "y": 0.69
      },
      "kind": "list",
      "text": "Personalize every experience",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c64794e1-1f7b-4db5-9903-b59614cb9dea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.12,
        "x": 0.08,
        "y": 0.62
      },
      "kind": "list",
      "text": "#1 Customer Satisfaction¹",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6b045e0-06e0-4236-9c09-282fccb1c722",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.19,
        "x": 0.46,
        "y": 0.31
      },
      "kind": "list",
      "text": "Make the Starbucks experience effortless",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d87ecb76-e924-4a04-89da-03c6f2a158f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.12,
        "x": 0.229,
        "y": 0.74
      },
      "kind": "list",
      "text": "#1 Likelihood to use again¹",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e64b837c-d300-4d9d-9ac5-0ea98e1a0c8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.29,
        "x": 0.387,
        "y": 0.208
      },
      "kind": "paragraph",
      "text": "We Plan to Grow Our Digital Presence Even Further",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48ef938f-a128-4e68-a50a-1854993d8594",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.29,
        "x": 0.065,
        "y": 0.208
      },
      "kind": "paragraph",
      "text": "We Have Built A Best-In-Class Digital Experience",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf65480b-6988-4540-bad3-ba1707960349",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.21,
        "x": 0.069,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Company data and eMarketer.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "382bc05c-4714-46e5-b014-cec8ee8f4c64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.3,
        "x": 0.07,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Includes Dunkin, Chick-Fil-A, Chipotle, Panera and McDonald's.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6be138e-3555-4d39-b558-a662107d8ba9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.44,
        "x": 0.06,
        "y": 0.067
      },
      "kind": "title",
      "text": "Strengthen and Scale Digital",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "232c4aab-341c-44cd-9e3c-32eb14cb37e9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "592cdc9b-8a77-404d-80f6-b38835a24053",
      "evidence": "The slide presents a clear Attention (We Have Built A Best-In-Class Digital Experience), Interest (Ensure accessibility on all digital platforms), Desire (Reach 150M global rewards members), and Action (Personalize every experience).",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 57,
      "from": 29,
      "beatId": "eb0df219-8caa-42d0-9272-b33c175dbb49",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document outlines the impact of the Triple Shot Reinvention and the next steps for long-term success",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}