{
  "docId": "019de518-28b3-703d-a6f9-2af5df73a474",
  "docSlug": "a8572c041cc3220054d3ef80723cc0b2",
  "documentTitle": "Shopify | Results Presentation Deck | 38 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 38,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "kpi_overview",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de518-28b3-703d-a6f9-2af5df73a474/20",
  "deckHref": "/decks/019de518-28b3-703d-a6f9-2af5df73a474",
  "deckJsonHref": "/decks/019de518-28b3-703d-a6f9-2af5df73a474.json",
  "deckAnchorHref": "/decks/019de518-28b3-703d-a6f9-2af5df73a474#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.28,
        "w": 0.38,
        "x": 0.07,
        "y": 0.52
      },
      "kind": "image",
      "text": "OCEANSAPART, SUNTORY, WESTWING, ON, BODEN",
      "attrs": {},
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01199ec5-ddf1-401c-b60f-c2f9cca73381",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.49,
        "x": 0.49,
        "y": 0.06
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d81d94c6-5878-403a-934a-0ab5cc22b7a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.39,
        "x": 0.08,
        "y": 0.34
      },
      "kind": "list",
      "text": "Well-known international brands signed or launched on Shopify in Q4",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ba2a08a-d7b8-4ca6-870c-a6acc36e33c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.08,
        "y": 0.18
      },
      "kind": "list",
      "text": "EMEA represented over $1.2B in revenue and 27% of our merchant base in 2023",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f84f37f-ab84-4361-8423-88401ba70459",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.26,
        "x": 0.47,
        "y": 0.58
      },
      "kind": "metric",
      "text": "~14% Cross-border GMV in Q4",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb8a04d0-ba05-43c1-a7eb-358d4c051c3a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 38,
      "from": 15,
      "beatId": "808a31fa-0805-4a8e-8aca-ce55ce02a872",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The presentation concludes with a call to action and outlook for the future",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e48426fa-7d9c-4878-860a-bda81cb3ed7d",
      "evidence": "The presentation highlights the benefits of using Shopify's solutions",
      "position": 1,
      "objective": "The cost of not using Shopify's solutions",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}