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      "kind": "callout",
      "text": "33% of the US\npopulation is in\nTier 1 Markets",
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      "text": ">50% SMB TAM\nin Top 50 Cities",
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      "text": "Tier 1 Sales Coverage\n18% FY'20\n20% FY'21\n28% FY'22\n36% FY'23",
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      "text": "ADP PAYCHEX\nIn-house\nCloud\nRegional\nNew",
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      "text": "Sales Expansion Focused on Tier 1 Markets\n• Deepening coverage across all major U.S. cities\n• 22% sales force growth to >550 sales associates in FY'23",
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      "text": "Source of Bookings\n• 75% from legacy incumbents(1)\n• Expansive broker channel",
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