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      "text": "Category contribution margin +£870m, -22.2% (2021) to 20.7% (2023)",
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      "text": "Continue to invest in our transformation\nFurther geographic expansion (now in 76 markets)\nInnovation & Marketing\nPathway to profitability in other markets",
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      "text": "Confidence to invest for future growth",
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      "text": "* Profitability at category contribution level: Profit from operations before the impact of adjusting items, having allocated costs that are directly attributable to New Categories. See Appendix A1. ** Top 10 New Category markets contribute c.75% of total BAT NC revenue.",
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