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      "text": "Clear line of sight, A Better Tomorrow™, Building a Smokeless World, Switch to Better, Quality Growth, Sustainable Future, Dynamic Business",
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      "text": "Resilient 2023 performance benefitting from our global multi-category portfolio\nMaking good progress across our six key focus areas\n2024 investment will build the foundations for long-term value creation\nSignificant future opportunity with growing industry value driven by New Categories\nOur growth drivers will evolve as NCs become a greater % of Group revenue\nOur refined strategy will enable us to deliver 50% Smokeless* revenue by 2035\nCommitted to rewarding shareholders through enhanced financial flexibility\nc.£40bn cumulative free cash flow expected over next five years\n2% dividend growth to 235.52 pence – in line with our progressive approach\nContinue to evaluate all options to return excess cash to shareholders",
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      "text": "*Smokeless - refers to non-combustibles, including Vapour products, Heated Products, Modern Oral pouches and Traditional Oral.",
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