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      "text": "Smokeless scale benefits and operating leverage\nCost efficiency in combustibles\nGroup return to medium-term algorithm",
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      "text": "Smokeless growing contribution to growth\nManaging combustibles transition\nGroup return to medium-term algorithm",
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      "text": "Source: Company data and estimates. * On a constant rate, organic basis. See Appendices A2 &. A7. ** On an organic adjusted basis at constant rates. See Appendices A1, A2 & A7. ^ Smokeless - refers to non-combustibles, including Vapour products, Heated Products, Modern Oral pouches and Traditional Oral.",
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      "text": "Smokeless 2-3%, Combustibles 0-2%, Group 2-4% 4-6%",
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