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      "text": "BAT\nA BETTER TOMORROW",
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      "text": "2024\nMaking investment choices to drive medium-term sustainable growth algorithm\nLow-single digit organic revenue* and adjusted profit from operations growth**\nH2 weighted performance\nIncreasing New Category profitability\nFurther progress towards de-leverage***\n2% transactional FX headwind on Adj. Profit from Operations",
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      "text": "2026\nSustainable medium-term growth algorithm, driven by our transformation, underpinned by industry growth\n3-5% Organic Revenue Growth*\nMid-Single Figure Organic Adjusted Profit from Operations Growth**",
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      "text": "2025\nProgressive improvement towards medium-term guidance\nContinued U.S. market recovery\nMacro-economic improvement\nCommercial plans embedded\nIncreasing New Category profitability\nStrengthened innovation pipeline\nContinued focus on operational efficiencies",
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      "text": "* On a constant rate, organic basis. See Appendices A2 &. A7. ** Adjusted on an organic, constant rate basis. See Appendices A1, A2 & A7. *** Adjusted Net Debt to Adjusted EBITDA. See Appendices A1 & A9.",
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