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  "documentTitle": "BAT | Results Presentation Deck | 58 slides",
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  "authorName": "BAT",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-02-01 00:00:00",
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  "pageNumber": 33,
  "pageCount": 58,
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  "density": "overcrowded",
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  "slideHref": "/slides/019de517-ee1d-74ef-ae10-6794714f2e99/33",
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  "components": [
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      "kind": "chart",
      "text": "Line chart showing Inflation and Inflation excl food & energy from 1Q22 to 4Q23. Inflation: 8.0 (1Q22), 8.6 (2Q22), 8.3 (3Q22), 7.1 (4Q22), 5.8 (1Q23), 5.2 (2Q23), 4.4 (3Q23), 4.0 (4Q23). Inflation excl food & energy: 6.3 (1Q22), 6.0 (2Q22), 6.3 (3Q22), 6.0 (4Q22), 5.6 (1Q23), 4.1 (2Q23), 3.6 (3Q23), 3.2 (4Q23).",
      "attrs": {
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      "kind": "source-note",
      "text": "Source: University of Michigan",
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      "kind": "source-note",
      "text": "Source: Oxford Economics / Bureau Labor of Statistics - December 2023",
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      "kind": "table",
      "text": "Improving Macros\nInflation: 2022 Actuals 6.5%, 2023 Actuals 3.4%, vs. '22 -3.1pp\nReal Avg. Hourly Earnings: 2022 Actuals -1.6%, 2023 Actuals +0.6%, vs. '22 +2.0pp\nPersonal Savings Rate: 2022 Actuals 3.3%, 2023 Actuals 4.6%, vs. '22 +1.2pp\nGas Prices: 2022 Actuals $3.96, 2023 Actuals $3.52, vs. '22 -$0.44\nConsumer Sentiment: 2022 Actuals 59.8, 2023 Actuals 69.7, vs. '22 +9.9pp",
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      "kind": "table",
      "text": "Consumer Confidence Breakdown\nIncome Level | Bottom Tier (<$50K) | Middle Tier ($50k to $125k) | Top Tier (>$125k)\nExpected Change in Household Prices during Next Year: 7.6% (-0.9pp) | 5.5% (-1.4pp) | 4.2% (-1.8pp)\nExpected Change in Real Household Income During Next Year: 61 (+0.5 vs SPLY) | 64 (-0.1 vs SPLY) | 84 (+8.7 vs SPLY)\nTotal Consumer Sentiment: 61.6 (+2.2) | 63.5 (+5.4) | 69.9 (+9.8)",
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      "kind": "title",
      "text": "While U.S. macros are showing signs of improvement, consumers remain stretched",
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      "arcName": "Monroe's Motivated Sequence",
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      "beatName": "Action",
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      "name": "Cost Of Inaction",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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