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      "text": "6.5% FY21, 7.4% FY22, 8.6% FY23",
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      "text": "Modern Oral (MO) revenue up 39%*\nStrong volume-led revenue growth in AME and APMEA\nSignificant increase in profitability^^\nFast payback period: under 2 years\nAME Modern Oral volume share leader** at 67%\nVelo is the largest oral nicotine pouch brand in Sweden^\nSuccessful city trial with refreshed Velo in U.S.\nNationwide expansion in 2024\nWhile awaiting PMTA for Velo 2.0\nUnlocking Emerging Markets opportunities\nStrong volume growth in Pakistan and Kenya\nExpanded geo footprint to 34 markets",
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      "text": "+120bps Volume share FY23 vs FY22",
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      "text": "* Revenue growth on a constant rate basis. See Appendix A2. ** Volume share of MO leadership FY23 based on 4 of Top 5 Modern Oral markets globally, which are in Europe. *** Volume share growth of total oral category in top 5 markets: Sweden - NielsenIQ, Denmark - NielsenIQ, Norway - NielsenIQ, Switzerland - IMS, U.S. - Marlin. See Appendix A3. Top 5 represent c.85% of total industry Modern oral revenue. ^ Source: Nielsen Retail Audit offtake volume share of total oral category. ^^Profitability at category contribution level: Profit from operations before the impact of adjusting items and translational foreign exchange, having allocated costs that are directly attributable to New Categories. See Appendices A1 & A2.",
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