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      "text": "Vuse value share of total Vapour in key markets**\n2021: 33.4%\n2022: 35.8%\n2023: 36.1%",
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      "text": "Vapour revenue up 26.9%*\nStrong revenue growth in all three regions\nSignificant increase in profitability^\nPositive contribution in 4 of 5 key markets\nVapour driving strongest New Category consumer conversion at industry level\n56% of new consumers in 2023^^\nVuse Go now available in 59 markets\nUnlocking emerging markets, incl. Colombia, Paraguay, Peru\nContinuing to approach growing single-use products segment in a responsible way",
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      "text": "* Revenue growth on a constant rate basis. See Appendix A2. ** Vapour value share across Top 5 markets: U.S. - Marlin, Canada - Scan Data, UK - NielsenIQ, France - Strator, Germany - NielsenIQ. See Appendix A3. T5 represent c.75% of global Vapour industry revenue (rechargeable closed systems and single-use products). ^ Profitability at category contribution level: Profit from operations before the impact of adjusting items and translational foreign exchange, having allocated costs that are directly attributable to New Categories. See Appendices A1 & A2. ^^ Source: Kantar Incidence & Track Studies 2018-Q3 2023.",
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