{
  "docId": "019de517-e3d5-71b8-9a7a-7384a7b96940",
  "docSlug": "400afb4a37735f14764f1ed26113c47f",
  "documentTitle": "Recraft.AI | Start Up Pitch Deck | 22 slides",
  "authorId": "recraft-ai",
  "authorName": "Recraft",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7794254,
  "pageNumber": 11,
  "pageCount": 22,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "product_demo",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de517-e3d5-71b8-9a7a-7384a7b96940/11",
  "deckHref": "/decks/019de517-e3d5-71b8-9a7a-7384a7b96940",
  "deckJsonHref": "/decks/019de517-e3d5-71b8-9a7a-7384a7b96940.json",
  "deckAnchorHref": "/decks/019de517-e3d5-71b8-9a7a-7384a7b96940#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.301,
        "w": 0.917,
        "x": 0.042,
        "y": 0.467
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "481b247d-7d7e-4db3-bb16-3039cdeffdb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.106,
        "w": 0.54,
        "x": 0.417,
        "y": 0.06
      },
      "kind": "paragraph",
      "text": "Recraft is built for professionals.\nIt allows not only using text to create an image, but also\nspecifying visual references, brand colors, complexity level\nand more.",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19181507-9b7e-4a6a-998d-52da2aec7b61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.14,
        "x": 0.759,
        "y": 0.423
      },
      "kind": "source-note",
      "text": "Extreme complexity",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42a9128e-b68c-4474-8689-c1de829a03d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.23,
        "x": 0.042,
        "y": 0.806
      },
      "kind": "source-note",
      "text": "medieval cat with a manuscript",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a029f508-0646-4da9-a0bb-a8a5c222c5b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.12,
        "x": 0.042,
        "y": 0.423
      },
      "kind": "source-note",
      "text": "Low complexity",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0ce687a-d014-47ec-92e8-647fc7619e7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.301,
        "x": 0.042,
        "y": 0.06
      },
      "kind": "title",
      "text": "Style control",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f23005cd-45ab-4540-9b93-c7bd51c22108",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "cf536ccc-3e9d-4296-919e-734585939491",
      "evidence": "paragraph/paragraph: Recraft is built for professionals. It allows not only using text to create an image, but also specifying visual references, brand colors, complexity level and more.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "302bd543-2591-453c-a368-69c512158232",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "The deck showcases Recraft.AI's product features and demos",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "9517af97-8864-4df3-8954-167162e647ca",
      "evidence": "The deck implies that not using Recraft.AI means missing out on superior image generation capabilities",
      "position": 0,
      "objective": "What is the cost of not using Recraft.AI?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 22,
      "from": 1,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "bcad596f-8878-46ae-ac1c-5ff0dcfe1a07",
      "evidence": "The deck presents Recraft.AI as a solution with traction and growth potential",
      "position": 1,
      "objective": "Can Recraft.AI provide a quick win and a big bet for investors?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}