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  "authorName": "Dutch Bros",
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      "text": "Expand geographic reach by going “wider” vs. “deeper” with a higher mix of newer markets and slower infill\nUtilize a mix of lease types and prototypes as we develop and penetrate markets\nContinue developing marketing tactics to drive trial and build traffic in new markets",
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      "text": "A more capital-efficient market entry process that will begin to deliver a stronger new shop return in 2025+\nGreater flexibility to match shop prototype and investment with market needs\nContinued ability to enter new trade zones quickly and establish the Dutch Bros brand",
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      "text": "LEGACY CONFIGURATION ~500 SF\nCURRENT CONFIGURATION ~800-1,000 SF\nENDCAP CONFIGURATION ~1,200 SF\nGEOGRAPHY: Legacy West Coast\nGEOGRAPHY: Widespread\nGEOGRAPHY: Select Locations\nMay have drive-thru lanes on both sides of the building\nWalk-up window optional\nNo lobby\nStorage outbuilding may be needed\nMultiple drive-thru lanes served by one window\nAmple car stacking and circulation, escape lane likely\nWalk-up window standard; no lobby\nAttached to the end of a strip center or purpose built with co-tenants\nMay have lobby with a walk-up window, but no seating",
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