{
  "docId": "019de517-c0ae-7039-ab97-419af8866c97",
  "docSlug": "297a44c485cd720f8cfe1ac380d61a54",
  "documentTitle": "Dutch Bros | Investor Conference Presentation Deck | 10 slides",
  "authorId": "dutch-bros",
  "authorName": "Dutch Bros",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2024-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 10,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "kpi_overview",
  "function": "plan_implementation",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de517-c0ae-7039-ab97-419af8866c97/5",
  "deckHref": "/decks/019de517-c0ae-7039-ab97-419af8866c97",
  "deckJsonHref": "/decks/019de517-c0ae-7039-ab97-419af8866c97.json",
  "deckAnchorHref": "/decks/019de517-c0ae-7039-ab97-419af8866c97#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.16,
        "x": 0.794,
        "y": 0.744
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a4f00d6-24f4-4e72-8f07-5958f4c6411f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.16,
        "x": 0.08,
        "y": 0.744
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ca5d07f-fde2-4fd0-ad8f-7e9321db3370",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.31,
        "w": 0.209,
        "x": 0.042,
        "y": 0.42
      },
      "kind": "list",
      "text": "Recruit, develop, and retain great people\nProvide robust internal training and career advancement programs\nSelectively promote regional operators from a list of 350+ qualified candidates, targeting 100% internal promotion\nInvest in leadership team to effectively scale",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3485310c-e996-4857-b286-187db7646513",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.42,
        "w": 0.209,
        "x": 0.518,
        "y": 0.42
      },
      "kind": "list",
      "text": "Continue increasing the sophistication of our rewards program offering more targeted offers\nBuild and amplify brand awareness through paid media\nUtilize innovation and data-driven insights to refine menu offerings, drive frequency, and increase guest spend\nEmploy promotions that encourage \"multiples-based\" purchases and group-buying behavior",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39d2d822-c622-4a87-bdc0-c660ef3ce636",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.31,
        "w": 0.209,
        "x": 0.756,
        "y": 0.42
      },
      "kind": "list",
      "text": "Continue targeting year-2 contribution margins¹ of 30%+ which supports quick paybacks and funds growth\nInvest in state-of-the-art roasting facility in Texas to support our expansion strategy and long-term supply chain requirements\nContinue achieving SG&A leverage through strong top line growth and smart investments",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9567c0cc-71bb-4cc8-b706-63f5d530b57e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.42,
        "w": 0.209,
        "x": 0.28,
        "y": 0.42
      },
      "kind": "list",
      "text": "Target 4,000+ shops with a focus on drive-thru convenience\nLong-term objective of mid-teen annual percentage growth rate in total system shop count\nLeverage strong unit-level economics, supported by ample liquidity with robust underwriting standards, to open shops with attractive returns\nLevers include building types, lease financing structure, and market entry strategies",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9ac1cb4-1952-4924-9e8c-10b6ae207d7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.46,
        "x": 0.525,
        "y": 0.945
      },
      "kind": "source-note",
      "text": "1 Company-operated segment gross profit, before company-operated shop depreciation and amortization, taken as a percentage of company-operated shop revenue.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9652d3f9-29f3-4bcd-8020-5c695afd4931",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.54,
        "x": 0.109,
        "y": 0.06
      },
      "kind": "title",
      "text": "OUR GROWTH STRATEGIES",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38fb6de2-fb15-427b-a277-7e663abfdff4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "58616777-7a64-4fc2-9453-2d71b7af581f",
      "evidence": "The slide appears to be targeted towards investors or stakeholders, discussing growth strategies and objectives.",
      "confidence": 0.7
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "8a55adb0-2b10-452d-b11f-ac26ab5b46fb",
      "evidence": "The slide contains a list of bullet points outlining growth strategies.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "ede8efac-d346-48cc-a5c7-b843512795b4",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "growth strategies and KPI overview slides",
      "position": 2,
      "confidence": 0.6,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Benchmark Gap",
      "slug": "39-benchmark-gap",
      "bestFor": "Performance improvement, competitive analysis, target setting",
      "matchId": "45d1da54-5a62-41b6-814c-f2840a095bcb",
      "evidence": "KPI overview and growth strategies slides",
      "position": 0,
      "objective": "show growth potential",
      "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
      "confidence": 0.6,
      "description": "Compare performance against best-in-class to quantify the opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}