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  "docId": "019de517-adbd-714e-b56f-bf6349b6577f",
  "docSlug": "5d410669ec7789ee3e7b669001870a73",
  "documentTitle": "Shopify | Investor Day Presentation Deck | 150 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 84,
  "pageCount": 132,
  "prevPage": 83,
  "nextPage": 85,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": null,
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  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de517-adbd-714e-b56f-bf6349b6577f/84",
  "deckHref": "/decks/019de517-adbd-714e-b56f-bf6349b6577f",
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      "kind": "list",
      "text": "Product Gaps and Concerns\nTrends in Adoption\nMerchants at risk\nLaunch tracking",
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      },
      "kind": "list",
      "text": "DATA SOURCES\nAI Help Center Interactions 95K+ weekly\nLive Agent Tickets 80K+ weekly\nFUTURE\nSales Transcripts\nCustomer Success Insights\nAll Commercial Surfaces",
      "attrs": {},
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        "x": 0.32,
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      },
      "kind": "paragraph",
      "text": "Note: Prior to September 28th, 2023, All saves within a Sesalon converted to Ticket are attributed to Advisor Issues, and to HC Assistant Issues if not converted. Frem September 28th, 2023, only Issues that involved an Advisors attbuted to Advisor Issues any Issue that ONLY involved a Bot is attributed to HC Assistant Issues Bot to Advisor Contact Rate Number of haus Escalated by Bot to Advisor Number of ses Involved Bot) is only ara lake after September 28th, 2023 Data dates beck to August 1st, 2023 for Advisor Issue and September 10th, 2023 for HC Assistant save. For the current defaut Taxonomy Version (2023-09-13), Dota dates back to September 19th Sessions refer to Help Center Assistant Session which a iniciated when a Recuester interact with the Help Center Ass starr or Shopify Help Center Issues refer to specific questions or problems raised by the Requesters, these saves are then clase fied by Support Taxonomy: HC Assistant kisues are issues hand od by Bot without Advisor involvement. Advisor issues are issues involved Advisors, regardless of whether the issue was first discussed with the Bot, or Advisor For data prior to Det 22nd, 2023 Class ficat on currently on'y applied to 30% HC asistant Sessions and 10% Chat Interactions. As a remut, Issue Count, Ticket Count, Session Count, and Ticket Cost are multiplied by 10 for data prior to that dace for estimation and analysis purposes Please abide by Shoolfy's Data Privacy Princirles",
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        "h": 0.01,
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      },
      "kind": "source-note",
      "text": "*Al help center interactions and live agent tickets based on 8-week average from October 1 to November 25, 2023",
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      "kind": "table",
      "text": "Issue Count 109,353, Session Count 98,427, Bot to Advisor Contact Rate 23.81%",
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      "kind": "title",
      "text": "PSN: Voice of Customer Explorer",
      "attrs": {},
      "subkind": "headline",
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      "beatId": "e957c2ef-913b-4df4-a7c4-9d913628d988",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The presentation deck proposes solutions such as AI tools, growth platform, and merchant services ecosystem to address the challenges faced by Shopify and its merchants.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
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  ],
  "loops": [
    {
      "to": 90,
      "from": 82,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c3f7b8a2-b48e-4c4c-abd2-8c66baed599d",
      "evidence": "The presentation deck emphasizes the importance of addressing the challenges faced by merchants and Shopify, highlighting the consequences of inaction.",
      "position": 0,
      "objective": "Highlight the cost of inaction for merchants and Shopify",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
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