{
  "docId": "019de517-adbd-714e-b56f-bf6349b6577f",
  "docSlug": "5d410669ec7789ee3e7b669001870a73",
  "documentTitle": "Shopify | Investor Day Presentation Deck | 150 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 3,
  "pageCount": 132,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "sparse",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de517-adbd-714e-b56f-bf6349b6577f/3",
  "deckHref": "/decks/019de517-adbd-714e-b56f-bf6349b6577f",
  "deckJsonHref": "/decks/019de517-adbd-714e-b56f-bf6349b6577f.json",
  "deckAnchorHref": "/decks/019de517-adbd-714e-b56f-bf6349b6577f#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.11,
        "w": 0.25,
        "x": 0.375,
        "y": 0.36
      },
      "kind": "metric",
      "text": "10%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae585bb7-7320-4c8b-9a81-2c57e836322f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.32,
        "x": 0.34,
        "y": 0.51
      },
      "kind": "paragraph",
      "text": "U.S. ecommerce\nmarket share",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6abcdccf-cd3a-48ef-ad8d-0415f1fae1c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.017,
        "w": 0.602,
        "x": 0.198,
        "y": 0.958
      },
      "kind": "source-note",
      "text": "*Source: US Census Bureau. Shopify market share shown based on Shopify's 2022 US GMV (excluding merchant sales made through offline)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38e8e6ed-1162-4063-a95a-56d70e2c8ba4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "adc636c3-8217-4b10-99d4-0eca874060ea",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The presentation deck provides an overview of the market size and growth potential of the e-commerce industry, highlighting Shopify's position and opportunities for expansion.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "e59ca967-1f58-446e-859b-366c47fe9599",
      "evidence": "The presentation deck provides a detailed analysis of the e-commerce market, including market sizing and segmentation.",
      "position": 1,
      "objective": "Provide a comprehensive breakdown of the e-commerce market",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}