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  "documentTitle": "Shopify | Investor Day Presentation Deck | 150 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
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  "presentationDate": "2023-12-01 00:00:00",
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  "function": "size_opportunity",
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      "text": "Small, Medium, Large, Enterprise, $238B, Offline + B2B, $473B, Merchant Services, $138B, ecommerce, Commerce, Retail OS",
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      "kind": "source-note",
      "text": "Source: Shopify internal estimates, third party study, eMarketer, Evolve Business Intelligence, Grandview Research, U.S. Bureau of Labor Statistics, Statista",
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      "kind": "source-note",
      "text": "*Revenue opportunity shown. ecommerce includes subscription solutions ($81B) and Shopify Payments ($157B). Merchant Services TAM shown excludes Shopify Payments since included in ecommerce",
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      "kind": "title",
      "text": "Myth 3: TAM is finite",
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