{
  "docId": "019de517-ab33-738b-8093-971fa448d212",
  "docSlug": "d709397ecdbc67886dd271187be21839",
  "documentTitle": "Perplexity AI | Investor Presentation Deck | 60 slides",
  "authorId": "perplexity-ai",
  "authorName": "Perplexity",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7827299,
  "pageNumber": 6,
  "pageCount": 60,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "timeline",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de517-ab33-738b-8093-971fa448d212/6",
  "deckHref": "/decks/019de517-ab33-738b-8093-971fa448d212",
  "deckJsonHref": "/decks/019de517-ab33-738b-8093-971fa448d212.json",
  "deckAnchorHref": "/decks/019de517-ab33-738b-8093-971fa448d212#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.045,
        "w": 0.605,
        "x": 0.08083333333333333,
        "y": 0.16666666666666666
      },
      "kind": "list",
      "text": "Aug 22: Started working on text2sql",
      "attrs": {},
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15519a28-b463-49a2-9490-4bb655dbe254",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.775,
        "x": 0.08083333333333333,
        "y": 0.32333333333333336
      },
      "kind": "list",
      "text": "Oct 22: Enterprise search with LLMs + SQL",
      "attrs": {},
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2529adc8-5a18-41b3-a5f0-3699f7395fa5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.855,
        "x": 0.08083333333333333,
        "y": 0.6366666666666667
      },
      "kind": "list",
      "text": "Dec 22: Launch Perplexity Ask on Dec 7, 2022",
      "attrs": {},
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a1f8033-b086-4e57-b81b-faafdd03e0c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.855,
        "x": 0.08083333333333333,
        "y": 0.40166666666666667
      },
      "kind": "list",
      "text": "Oct 22: Built stuff for answering our own questions",
      "attrs": {},
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0b863ac-b93c-47ab-90eb-1dcd620473b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.855,
        "x": 0.08083333333333333,
        "y": 0.5583333333333333
      },
      "kind": "list",
      "text": "Nov 22: ChatGPT launches, IPhone moment arrives",
      "attrs": {},
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3bf6be3-f0fb-4f3b-8ad1-0657561f831f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.695,
        "x": 0.08083333333333333,
        "y": 0.245
      },
      "kind": "list",
      "text": "Sep 22: Elad Gil, Nat Friedman, Jeff Dean, ...",
      "attrs": {},
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d51d2a0b-b3a8-4506-b6b1-1155c6cd4d33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.855,
        "x": 0.08083333333333333,
        "y": 0.48
      },
      "kind": "list",
      "text": "Nov 22: Web Search, Twitter Search, Slack/Discord bots",
      "attrs": {},
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff0bd7af-b20a-43b8-b63e-3c2dc612ed88",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 6,
      "beatId": "46788ffd-bc62-4266-9fd9-2b0f30b92268",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "The deck presents a timeline, product demos, and features, generating interest in Perplexity AI.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "eeff7452-3640-4d47-83d7-74cc0afa9fbb",
      "evidence": "The deck presents the golden circle (why, what, how) for Perplexity AI.",
      "position": 1,
      "objective": "Why is Perplexity AI needed?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}