{
  "docId": "019de517-a474-779c-a3e8-1db5795cc092",
  "docSlug": "e612552e4b425680870f4aa46c3c3955",
  "documentTitle": "McDonald's | Investor Presentation Deck | 9 slides",
  "authorId": "mcdonalds",
  "authorName": "McDonald's",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 6,
  "pageCount": 9,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "overcrowded",
  "nDataPoints": 21,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de517-a474-779c-a3e8-1db5795cc092/6",
  "deckHref": "/decks/019de517-a474-779c-a3e8-1db5795cc092",
  "deckJsonHref": "/decks/019de517-a474-779c-a3e8-1db5795cc092.json",
  "deckAnchorHref": "/decks/019de517-a474-779c-a3e8-1db5795cc092#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.27,
        "w": 0.29,
        "x": 0.35,
        "y": 0.33
      },
      "kind": "chart",
      "text": "FY'22 Revenues: 28%, 13%, 11%, 18%, 20%, 10%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "528642fa-ff98-4a03-a4fc-569dfa386483",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.27,
        "w": 0.29,
        "x": 0.67,
        "y": 0.33
      },
      "kind": "chart",
      "text": "FY'22 Adj. Operating Income***: 24%, 14%, 11%, 21%, 20%, 10%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6279103a-8533-4cb1-91d0-275e7a4bd7b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.27,
        "w": 0.29,
        "x": 0.03,
        "y": 0.33
      },
      "kind": "chart",
      "text": "Restaurants**: 33%, 10%, 14%, 15%, 14%, 14%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd1e380f-1185-4b13-992c-119632771579",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.2,
        "y": 0.7
      },
      "kind": "list",
      "text": "Australia, Canada, France, Germany, U.K., Other",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a308004-4b41-40ce-a7af-f91a25617683",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.5,
        "x": 0.03,
        "y": 0.77
      },
      "kind": "source-note",
      "text": "* Reflects the sale of the Company's business in Russia in the second quarter of 2022",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16ee9789-f8ce-459f-88c9-040893682c80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.65,
        "x": 0.03,
        "y": 0.81
      },
      "kind": "source-note",
      "text": "*** Adjusted operating income is a non-GAAP financial measure; see \"Important Disclaimers\"",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f574bfe1-ae1a-46b3-ada1-2efd8d101d5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.03,
        "y": 0.79
      },
      "kind": "source-note",
      "text": "** As of 12/31/2022",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff97d532-f6c1-4893-99b8-bbf5762135e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.93,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "title",
      "text": "Powerful brand presence and largely reimaged asset base with an 89% franchised ownership mix**",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0b26294-48f4-48bb-a67d-e303f524f954",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.26,
        "x": 0.03,
        "y": 0.15
      },
      "kind": "title",
      "text": "IOM Segment*",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea57cbf5-90e7-4446-9494-28b0ae78f9d2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "7ba43d3b-be8f-42b1-943e-320d22c71a98",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Key Performance Indicators (KPIs)",
      "beatSlug": null,
      "evidence": "The deck presents KPIs for each segment, including revenue and operating income.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "ca9d5602-984a-4fb3-85e9-6f58841e3a7c",
      "evidence": "The deck presents KPIs that reflect customer demand and preferences.",
      "position": 1,
      "objective": "To understand customer needs and preferences",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}