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      "text": "Step 1: Find & Understand Datasets (Identify Data Needed, Request Customer Purchase Data, Locate Online Behavior Data Owner, Get Market Research Data)\nStep 2: Collect & Ingest Data (Collect all data, Data Modelling and Integration, Data Quality Fixes, Anonymize Sensitive Data)\nStep 3: Data Prep and Analysis (Final Data Prep and Cleanse, Report Creation, Campaign Design and Personalization)\nTotal: 22 Weeks",
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      "text": "Role: Marketing Manager at a Retail Firm\nGoal: Create effective marketing campaigns to boost sales\nStrategy: Use data to inform targeted, personalized offers\nData Sources: Salesforce: Customer purchase history, Product: online behavior, Marketo: market research, Data Lake: Social media feeds",
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