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  "documentTitle": "IHG Hotels | Investor Presentation Deck | 69 slides",
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  "authorName": "IHG",
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      "text": "Garner, avid, Holiday Inn Express, Holiday Inn",
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      "text": "Targeting sizeable existing midscale supply; 9.5k hotels (705k rooms), representing $14bn in annual hotel revenue in the US alone\nSTR forecast this segment to grow to $18bn by 2030 in the US; conversion opportunities across whole segment, of which 28% currently independent\nExpect the brand to reach an estate of >500 hotels over the next 10 yrs and >1,000 hotels over the next 20 yrs in the US\n100+ hotels have already expressed definitive interest in the brand",
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      "text": "Positioned in the midscale space, with a targeted conversion Cost Per Key typically ~25% lower than a Holiday Inn Express conversion\nConversions to the new brand will require distinct brand hallmarks and essential guest experience elements",
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      "text": "For guests, a high-quality product and experience, with a clear design intent and standards that consistently deliver the expected basics, from an IHG a brand they can trust at an affordable price",
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      "text": "For owners, leverage of the IHG enterprise, including our revenue-generating systems, distribution channels and loyalty programme, to support performance, increase efficiency and drive superior returns at a lower cost to convert",
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