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  "docSlug": "cc7cc32c12541ea45f6efc83b01fc5e4",
  "documentTitle": "Wix | Investor Presentation Deck | 24 slides",
  "authorId": "wix",
  "authorName": "Wix",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
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  "pageNumber": 13,
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      "kind": "callout",
      "text": "The new Q1'23 user cohort generated more bookings on a smaller base in its first quarter compared to the Q1'22 cohort, driven by these new users reflecting higher intent to build and succeed on Wix.",
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      "text": "Cumulative Bookings from Q1 User Cohorts ($ Millions) for Q1'10 to Q1'23, showing growth over time for each cohort. Key data points include $43, $88, $166, $197, $224, $246, $242, $218, $191, $184, $134, $65, $54, $38.",
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      "kind": "source-note",
      "text": "Note: Data as of June 30, 2023. Excludes bookings from users coming from the Wix Logo Maker funnel and bookings from DeviantArt, Wix Answers, or recent acquisitions.",
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      "kind": "title",
      "text": "Increasing Monetization of User Cohorts",
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