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  "documentTitle": "Wix | Investor Presentation Deck | 28 slides",
  "authorId": "wix",
  "authorName": "Wix",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
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      "kind": "chart",
      "text": "Q1'10 Q1'11 Q1'12 Q1'13 Q1'14 Q1'15 Q1'16 Q1'17 Q1'18 Q1'19 Q1'20 Q1'21 Q1'22 Q1'23 Q1'24 Q1'25 Q1'26 Q1'27 Q1'28 Q1'29 Q1'30 Q1'31 Q1'32",
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      "kind": "list",
      "text": "2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022",
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      },
      "kind": "metric",
      "text": "$15.6 Billion",
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      "kind": "paragraph",
      "text": "Expected future bookings over next\n10 years from existing cohorts",
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      "kind": "source-note",
      "text": "Note: Data represents actual bookings from Q1'10 - Q4'22 cohorts since creation and forecasted future cumulative bookings through Q4'32. Underlying our forecast of expected future bookings are certain assumptions and projections, such as assumptions regarding future cohort behavior based on historical data, the timing of improvement in certain macroeconomic conditions, the impact of certain macroeconomic conditions on our business, and the non-recurrence of foreign currency exchange rate changes that negatively impacted bookings in 2022. Actual results may differ materially from our expectations. Beginning in Q3 2020, we included expected future bookings from Wix Payments. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or past acquisitions.",
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      "kind": "title",
      "text": "Existing Cohorts are a Growing Source of Future Bookings",
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      "kind": "title",
      "text": "Actual and Potential Future Bookings From Q1'10 - Q4'22 Cohorts",
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      "evidence": "The financial overview and update slides provide detailed information on Wix's financial performance.",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck presents data on Wix's cost of inaction and the benefits of its approach.",
      "position": 0,
      "objective": "Highlight the benefits of Wix's efficient marketing and operational efficiency",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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