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  "documentTitle": "Wix | Investor Presentation Deck | 28 slides",
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      "text": "Note: Data as of September 30, 2023; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on costs classified as acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel or bookings from DeviantArt, Wix Answers, or recent acquisitions.",
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      "text": "Efficient Marketing Based on TROI",
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