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  "documentTitle": "Wix | Investor Presentation Deck | 28 slides",
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  "authorName": "Wix",
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  "presentationDate": "2023-11-01 00:00:00",
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      "kind": "callout",
      "text": "The new Q1'23 user cohort generated more bookings on a smaller base in its first quarter compared to the Q1'22 cohort, driven by these new users reflecting higher intent to build and succeed on Wix.",
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      "text": "Cumulative Bookings from Q1 User Cohorts ($ Millions) for Q1'10 to Q1'23, showing values like $39, $51, $67, $96, $137, $175, $188, $196, $205, $225, $232, $249, $254",
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      "text": "Q1'10, Q1'11, Q1'12, Q1'13, Q1'14, Q1'15, Q1'16, Q1'17, Q1'18, Q1'19, Q1'20, Q1'21, Q1'22, Q1'23",
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      "kind": "source-note",
      "text": "Note: Data as of September 30, 2023. Excludes bookings from users coming from the Wix Logo Maker funnel and bookings from DeviantArt, Wix Answers, or recent acquisitions.",
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      "kind": "title",
      "text": "Innovation and product offering enhancements driving higher monetization and sustained user cohort bookings growth",
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      "text": "Increasing Monetization of User Cohorts",
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      "text": "Cumulative Bookings from Q1 User Cohorts ($ Millions)",
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