{
  "docId": "019de517-8b93-753c-9e12-3b9421a749f6",
  "docSlug": "ba0d9bf3ccd76e37c1868f202c18e49b",
  "documentTitle": "Starbucks | Investor Day Presentation Deck | 101 slides",
  "authorId": "starbucks",
  "authorName": "Starbucks",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7502279,
  "pageNumber": 34,
  "pageCount": 101,
  "prevPage": 33,
  "nextPage": 35,
  "slideType": "key_messages",
  "function": "frame_situation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de517-8b93-753c-9e12-3b9421a749f6/34",
  "deckHref": "/decks/019de517-8b93-753c-9e12-3b9421a749f6",
  "deckJsonHref": "/decks/019de517-8b93-753c-9e12-3b9421a749f6.json",
  "deckAnchorHref": "/decks/019de517-8b93-753c-9e12-3b9421a749f6#slide-34",
  "components": [
    {
      "bbox": {
        "h": 0.16,
        "w": 0.17,
        "x": 0.154,
        "y": 0.328
      },
      "kind": "list",
      "text": "Know every customer",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "351f0468-dad8-4db5-b868-c01b5e774140",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.19,
        "w": 0.206,
        "x": 0.69,
        "y": 0.298
      },
      "kind": "list",
      "text": "Make the Starbucks experience effortless",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4622b8e6-de9a-4239-befd-49378a8e789f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.236,
        "x": 0.382,
        "y": 0.328
      },
      "kind": "list",
      "text": "Personalize their experience",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1e36367-256f-400b-b79f-931f3da120d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.26,
        "x": 0.37,
        "y": 0.628
      },
      "kind": "paragraph",
      "text": "ACROSS ALL CHANNELS GLOBALLY",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f341067-8011-450f-bb4a-ea7420e70dab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.236,
        "x": 0.382,
        "y": 0.13
      },
      "kind": "title",
      "text": "OUR DIGITAL AMBITION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62a9e3ec-0334-4c07-be25-9862e62ae167",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 80,
      "from": 22,
      "beatId": "cf90db42-e671-4671-9dc8-4c9ed2ae8bd0",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": null,
      "evidence": "Presenting the Triple Shot Reinvention strategy and its components",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 50,
      "from": 34,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a9e2deb5-d26a-4034-a162-7a2ad21fa5f2",
      "evidence": "The deck outlines Starbucks' digital strategy and goals",
      "position": 1,
      "objective": "Explain the company's digital ambition and purpose",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}