{
  "docId": "019de517-8222-711f-84ed-b0bb613ff260",
  "docSlug": "9600ef6bd6c9041b53336cdb7585241a",
  "documentTitle": "Shopify | Investor Presentation Deck | 47 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 47,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de517-8222-711f-84ed-b0bb613ff260/7",
  "deckHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260",
  "deckJsonHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260.json",
  "deckAnchorHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.92,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "diagram",
      "text": "The diagram shows various Shopify product offerings categorized into areas like Money, Retail, Shipping, International, Marketing, Back office, Multi-channel, Consumer-facing, Business-to-business, Artificial Intelligence, System integrators/Software companies, Platform, and Ecosystem, connected by lines indicating growth or integration.",
      "attrs": {},
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30f3653c-1039-4863-a782-8e4ff6ad3726",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.12,
        "x": 0.06,
        "y": 0.8
      },
      "kind": "list",
      "text": "Money: shopify payments, shopify capital, shopify balance, shopify credit",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07f4b84f-28ef-40bb-8815-08b8e0fea60c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.12,
        "x": 0.72,
        "y": 0.12
      },
      "kind": "list",
      "text": "Platform: shopifyplus, commerce components, Hydrogen, Oxygen",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09fcf91c-bf7e-4402-a1f9-13be861a4642",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.12,
        "x": 0.6,
        "y": 0.22
      },
      "kind": "list",
      "text": "Artificial Intelligence (AI): Shopify Magic, Sidekick",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c82227f-680a-48a0-bd79-c2b3d5e1e57e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.12,
        "x": 0.35,
        "y": 0.74
      },
      "kind": "list",
      "text": "Back office: Shopify Tax, Shopify Protect, Shopify Flow, Shopify Functions, Shopify Bill Pay",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53358d59-27bc-437b-99fd-d7e247bfc934",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.12,
        "x": 0.84,
        "y": 0.32
      },
      "kind": "list",
      "text": "Ecosystem: shopify app store, shopify themes, shopify partners, shopify experts",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a12174d-eb9d-4fd8-915e-7c2021365c55",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.12,
        "x": 0.21,
        "y": 0.79
      },
      "kind": "list",
      "text": "International: shopify markets, shopify markets PRO, Languages, FX & VAT",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "815b45fd-693b-4f86-93b6-70a2fc435c32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.12,
        "x": 0.48,
        "y": 0.32
      },
      "kind": "list",
      "text": "Business-to-business: B2B on Shopify, shopify collective",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b902e6aa-5e50-4ee3-a159-05c73aaa54ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.12,
        "x": 0.35,
        "y": 0.32
      },
      "kind": "list",
      "text": "Marketing: shopifyaudiences, shopify collabs, linkpop by shopify, Shopify Email, Inbox",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c03c8b13-5446-4f2e-9788-3eaa102859ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.12,
        "x": 0.09,
        "y": 0.5
      },
      "kind": "list",
      "text": "Retail: shopify POS, shopify POS PRO, POS Go, Locations",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5d3cdc8-0e05-4fa9-ab8f-27b72acc088b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.12,
        "x": 0.21,
        "y": 0.49
      },
      "kind": "list",
      "text": "Shipping: shopify shipping",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c64f4fad-9364-4840-bde3-1bc16990efb6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.12,
        "x": 0.59,
        "y": 0.57
      },
      "kind": "list",
      "text": "Consumer-facing: shop, shop Pay, shop Pay (installments in partnership with affirm), shop Promise",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c691c42a-2612-4d13-ac6d-43f6a1295a05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.26,
        "w": 0.12,
        "x": 0.45,
        "y": 0.67
      },
      "kind": "list",
      "text": "Multi-channel: Social media icons (Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok, Spotify), eBay, Walmart, Amazon",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ccad9a94-11f3-42f2-8251-379eeaf8cc3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.26,
        "w": 0.12,
        "x": 0.69,
        "y": 0.49
      },
      "kind": "list",
      "text": "System integrators / Software companies: Accenture, Deloitte, KPMG, IBM, EY, Cognizant, TOTVS",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f62d12d1-da56-44b0-b66c-803813a97a84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.64,
        "x": 0.046,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "Lowering barriers, simplifying operations, catalyzing merchant sales",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e220f629-511f-4039-ac7f-e913e61b27a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.76,
        "x": 0.046,
        "y": 0.08
      },
      "kind": "title",
      "text": "Merchant-first focus through product innovation",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c776922-0e60-4be7-ace7-b97fa9894fb9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 5,
      "beatId": "f7a6097e-e0e3-4806-b578-6e5ec4925573",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The solution and product demo slides provide context and situation analysis.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 47,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5141f450-c127-4eee-bdde-e2dbf00a597a",
      "evidence": "The deck follows a golden circle narrative, starting with why Shopify exists.",
      "position": 2,
      "objective": "Explain Shopify's mission and vision",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}