{
  "docId": "019de517-8222-711f-84ed-b0bb613ff260",
  "docSlug": "9600ef6bd6c9041b53336cdb7585241a",
  "documentTitle": "Shopify | Investor Presentation Deck | 47 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 47,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de517-8222-711f-84ed-b0bb613ff260/5",
  "deckHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260",
  "deckJsonHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260.json",
  "deckAnchorHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.619,
        "w": 0.903,
        "x": 0.048,
        "y": 0.298
      },
      "kind": "image",
      "text": "Illustration showing the evolution of a commerce platform from 2006 (online) to today (multi-channel including B2B, Brick & Mortar, Marketplaces, Social, Pop-ups)",
      "attrs": {},
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5ffe59a-3acc-4f71-b22c-80892ddfd0c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.08,
        "x": 0.693,
        "y": 0.44
      },
      "kind": "list",
      "text": "Today",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "130f662d-e5a1-42c3-8b9a-9e0a1e84778e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.095,
        "x": 0.702,
        "y": 0.89
      },
      "kind": "list",
      "text": "Marketplaces",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3282bdb1-78c0-4693-8695-2ffe90bc4abe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.06,
        "x": 0.102,
        "y": 0.89
      },
      "kind": "list",
      "text": "Online",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40b21338-5688-4a7b-a713-55d1af491d18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.08,
        "x": 0.052,
        "y": 0.339
      },
      "kind": "list",
      "text": "2006",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42f5d982-e39b-43d3-9056-cebd75bb7792",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.05,
        "x": 0.82,
        "y": 0.89
      },
      "kind": "list",
      "text": "Social",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "713bdb87-2113-4e8e-9536-88be46a690b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.06,
        "x": 0.91,
        "y": 0.89
      },
      "kind": "list",
      "text": "Pop-ups",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f2cd4af-b8c5-4e56-b2c8-928eeda804ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.105,
        "x": 0.58,
        "y": 0.89
      },
      "kind": "list",
      "text": "Brick & Mortar",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f81c048-b146-4eef-96b4-48fcf89e6279",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.03,
        "x": 0.47,
        "y": 0.89
      },
      "kind": "list",
      "text": "B2B",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5353457-5d82-40ac-a09e-900eb66a465c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.54,
        "x": 0.052,
        "y": 0.21
      },
      "kind": "paragraph",
      "text": "Over 80% of our merchants have installed two or more channels",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2069098-31c8-477a-8652-7c28e57874e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.007,
        "x": 0.954,
        "y": 0.935
      },
      "kind": "source-note",
      "text": "5",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fbe00c1d-2e57-4303-b169-4e14944a8efb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.87,
        "x": 0.052,
        "y": 0.086
      },
      "kind": "title",
      "text": "We started online and built a commerce platform that helps merchants sell everywhere their customers are",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f9fd5e2-75b8-4550-8f71-f296e7cef8be",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "f10154f1-51c7-43a4-b23d-4cc2a644b3af",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The traction and mission slides create a desire for Shopify's solutions.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 10,
      "from": 5,
      "beatId": "f7a6097e-e0e3-4806-b578-6e5ec4925573",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The solution and product demo slides provide context and situation analysis.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 47,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5141f450-c127-4eee-bdde-e2dbf00a597a",
      "evidence": "The deck follows a golden circle narrative, starting with why Shopify exists.",
      "position": 2,
      "objective": "Explain Shopify's mission and vision",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}