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      "text": "Pursue new segments & geographies\nEnterprise: Attracting enterprise-level merchants with launch of Commerce Components by Shopify\nB2B: Wholesale is large opportunity beyond D2C\nPhysical retail: Still primary channel for commerce\nInternational: Expanding beyond the US and Canada",
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      "text": "Upgrade to Plus\nFunnel effect to Plus\nCompelling new features only available on Plus including Shopify Audiences and B2B on Shopify",
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      "text": "Cross-sell more solutions\nShop Pay and Shop Pay Installments: Increase conversion and simplify the buying process for customers through fast and low-friction checkout\nShopify Capital: Help merchants obtain funds faster and cheaper than traditional banks\nShopify Markets: Enable merchants to sell internationally",
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