{
  "docId": "019de517-8222-711f-84ed-b0bb613ff260",
  "docSlug": "9600ef6bd6c9041b53336cdb7585241a",
  "documentTitle": "Shopify | Investor Presentation Deck | 47 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 36,
  "pageCount": 47,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de517-8222-711f-84ed-b0bb613ff260/36",
  "deckHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260",
  "deckJsonHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260.json",
  "deckAnchorHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260#slide-36",
  "components": [
    {
      "bbox": {
        "h": 0.09,
        "w": 0.07,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c38e147-290d-4be4-96e5-f408851b3c0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "list",
      "text": "Direct sales\nModularized CCS\nPartners and affiliates\nSelf-serve onboarding\nSystem integrators",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "136a4b0e-1624-40e1-9eda-e2f2cb37503a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.319,
        "x": 0.155,
        "y": 0.35
      },
      "kind": "list",
      "text": "Brand awareness-driven campaigns\nEducation\nFree and paid trial experiences\nLocalized subscription pricing\nMarketing and advertising\nPartners and affiliates\nWord of mouth",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9dd53bf2-9168-4052-a501-fa6377ea2265",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.017,
        "w": 0.018,
        "x": 0.96,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "36",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ee98c00-8595-42b4-9818-45c9e7c39606",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.68,
        "w": 0.76,
        "x": 0.125,
        "y": 0.205
      },
      "kind": "table",
      "text": "Entrepreneurs & SMBs\nLarger brands & enterprise",
      "attrs": {
        "columns": 2,
        "header_rows": 1
      },
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "608e7bfa-07e5-42f9-a64e-704da4ca34f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.349,
        "x": 0.115,
        "y": 0.107
      },
      "kind": "title",
      "text": "Grow our base of merchants",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c468791-ac66-4611-b3fd-d50a0ac45aed",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "9e25f829-84a6-4cec-a48c-838875cf23d8",
      "evidence": "The slide uses a list/bullet format to present multiple strategies for growing the base of merchants.",
      "confidence": 0.7
    },
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "578c1cf0-1ee3-42af-8c66-db7931ac6546",
      "evidence": "The slide includes a table with data on entrepreneurs & SMBs and larger brands & enterprise.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 47,
      "from": 25,
      "beatId": "c4a06699-2bf5-4bf6-94f2-961f3f4ffb3a",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The investment highlights and go-to-market slides encourage action from investors.",
      "position": 6,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 34,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "0ad14fce-4d94-40bd-9600-3e3c0179fb8b",
      "evidence": "The investment highlights and go-to-market slides showcase growth potential.",
      "position": 1,
      "objective": "Present investment highlights and growth opportunities",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    },
    {
      "to": 47,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5141f450-c127-4eee-bdde-e2dbf00a597a",
      "evidence": "The deck follows a golden circle narrative, starting with why Shopify exists.",
      "position": 2,
      "objective": "Explain Shopify's mission and vision",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}