{
  "docId": "019de517-8222-711f-84ed-b0bb613ff260",
  "docSlug": "9600ef6bd6c9041b53336cdb7585241a",
  "documentTitle": "Shopify | Investor Presentation Deck | 47 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 47,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 10,
  "notes": null,
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  "metadataConfidence": 0.9,
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  "slideHref": "/slides/019de517-8222-711f-84ed-b0bb613ff260/24",
  "deckHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260",
  "deckJsonHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260.json",
  "deckAnchorHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.43,
        "x": 0.056,
        "y": 0.279
      },
      "kind": "chart",
      "text": "Gross Profit: 2018 $596M, 2019 $866M, 2020 $1.5B, 2021 $2.5B, 2022 $2.8B",
      "attrs": null,
      "subkind": "bar-vertical",
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      "kind": "chart",
      "text": "Adjusted Operating Income: 2018 $12M, 2019 $46M, 2020 $437M, 2021 $718M, 2022 $6M",
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      },
      "kind": "source-note",
      "text": "*Adjusted Operating Income is a non-GAAP financial measure. See \"Non-GAAP and Other Financial Measures\" in the Appendix for more information.",
      "attrs": {
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      },
      "subkind": null,
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        "w": 0.875,
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      "kind": "title",
      "text": "Delivering gross profit dollar growth balanced with disciplined investment to fuel innovation and enable our flywheel",
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      "kind": "title",
      "text": "With a track record of profitability",
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  "arcBeats": [
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      "beatId": "ddb3c5e9-3c1d-43aa-a759-a512530441e7",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The thesis headline and traction slides provide satisfaction with Shopify's financial performance.",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Turn",
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  ],
  "loops": [
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "730ed521-9f7d-4321-a45e-ff7720c57729",
      "evidence": "The why-now and traction slides create a sense of urgency.",
      "position": 0,
      "objective": "Highlight the importance of investing in Shopify now",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 47,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5141f450-c127-4eee-bdde-e2dbf00a597a",
      "evidence": "The deck follows a golden circle narrative, starting with why Shopify exists.",
      "position": 2,
      "objective": "Explain Shopify's mission and vision",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
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  "locked": true
}