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  "documentTitle": "Shopify | Investor Presentation Deck | 47 slides",
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      "text": "Black Friday Cyber Monday/Holiday sale season",
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      "text": "21% apparel & accessories\n5% health & beauty\n10+ other verticals",
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      "text": "& more",
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      "text": "(represents % of merchants by vertical)",
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      "text": "Note: the first year a merchant joins the platform may not be 12 full months and therefore is not fully comparable to the subsequent 12 month periods.",
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